Michele Ferrero

“He built up an advantage over his competitors by using this rural workforce model. This is what I mentioned earlier. So instead of central, centralizing operations inside a big city, he actually employed people from nearby rural towns. This allowed them to sta…”

“So Ferrero owned a hundred percent of his company. He had no outside shareholders. He had no debt today. That company does twenty billion dollars a year in revenue with very high margins.”

“In fact, he had a shrine of Madonna placed in every single factory and office, no matter how big the company got.”

“So his products average, they cost about 50% more than their competitors.”

“The boy who started as an apprentice in the family and the family pastry shop had built over half a century, an empire spanning 20 factories worldwide, selling products in over a 160 countries. Utterly dominating with over 70% of the world's market for chocola…”

“He felt that the air that he was breathing was so conducive to thinking that he hired architects to recreate the characteristics of those walking paths. In his office, they exactly replicated the characteristics of the air in the hills at about 600 meters in a…”