Jony Ive

“Johnny quits, leaves, and starts his own design firm. The name of this firm is going to be Tangerine. He is just 23 years old. He's going to be one of four partners at this firm.”

“We reduced product development from three years to nine months. We made Apple one of the fastest companies in tech”

“Taking RWG's cue, if a client came to visit their offices, Johnny and his Tangerine partners made sure the studio was stacked with all the prototypes and foam models they'd created on earlier projects. When the client left, the models would be put back into st…”

“We don't do focus groups because that is the job of the designer. It is unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.”