James Dyson

“A consumer can barely handle one great new idea, let alone two or even several.”

“One of his talents was spotting markets filled with second rate products. Same with James Dyson, right?”

“If you're a dictator, you want to listen to James Dyson when he said one of the most important things is retention of total control. Ted is a dictator, but then sells his company and then loses control. And it's very frustrated when he watches other people tak…”

“If you could only read one of them and shame on you if you only read one of them. But if you can only read one of them, my number one recommendation would still be James Dyson's autobiography Against the Odds.”

“You simply cannot mix your messages when selling something new. A consumer can barely handle one great new idea, let alone two Or even several.”

“If you can try to go direct to the end user of your product, because he said the entrenched professional is always going to resist far longer than the private consumer.”

“Like he doesn't separate engineering design, which again, Dyson doesn't either. Elon doesn't either.”

“The key lesson that James Dyson took from studying Honda was this framework that Dyson actually used throughout his career, and it was pretty straightforward. It was take an existing product, notice what's bad, clumsy, overcomplicated, or even ignored about th…”

“Anyone can become an expert in anything in six months. After the idea, there's plenty of time to learn the technology.”