Hans Wilsdorf

“The first one being that he was a sole shareholder of Rolex, but the second one was that he was an orphan.”

“Hans and the founder of Agler had a handshake deal for 70 years. And the deal was that Agler would make movements solely for Rolex.”

“He wanted to place Rolex watches on the wrist of as many high profile people like extreme achievers. He would go around and identify these leaders or these high achievers, and he would gift them Rolexes. And then they'd be photographed wearing them. Winston Ch…”

“But there was no such thing as a wristwatch industry for men at the time that Hans is when he's 19 years old.”

“In 1944, Hans set up the Hans Wilsdorf Trust, which owns and controls Rolex to this day. He brilliantly set up the bylaws of his trust so Rolex could never be sold or made public.”

“The patent is granted and published on May, 19, 26. Hans buys the patent. In July, two months, 60 days later, he already owns the patent.”

“He takes an event that's already getting a lot of attention and inserts his product and therefore amplifies and leverages that existing attention.”

“I think actually the highest order bit It's belief. It's belief in yourself, and it's belief in your idea.”

“I decided to launch the Rolex trademark by means of an intensive advertising campaign. This policy entailed an annual expenditure of more than 12,000 British pounds, not for one year alone, but for several in succession.”