Ferrari, every mention
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every year anyone David Senra 99
Verbatim, from the transcripts: the passages where Ferrari comes up
Steve Jobs in Exile
- ▶ 16:02 David Senra Just like Ferrari customers fly to Italy to pick out their cars straight off the assembly line, so would Next customers.
The Genius of Christian von Koenigsegg
- ▶ 18:58 David Senra They start out with like five people, and we're like, hey, we're gonna go compete against Ferrari, Porsche, McLaren.
Red Bull's Billionaire Maniac Founder
- ▶ 10:41 David Senra That was the end of our business meeting because he wanted me to show, he wanted to show me his Ferrari GTO. 3 times in the scene
How Jensen Works
- ▶ 37:07 David Senra We build Ferraris. 2 times in the scene
Jiro Ono: Simplicity Is The Ultimate Advantage
- ▶ 7:55 David Senra If you look at the Ferrari, Michael Ferrero, the Michelin brothers, Leonardo Dovecchio, every single one of them was like this. 2 times in the scene
The Obsession of Enzo Ferrari
- ▶ 0:00 David Senra The Ferrari is something special. 6 times in the scene
- ▶ 3:42 David Senra But stamped and welded in Turin, and then shipped to Ferrari. 2 times in the scene
- ▶ 6:04 David Senra When this profile is being written, he will continue working on Ferrari for another 23 years.
- ▶ 10:11 David Senra In 1951, a Ferrari first beat an Alfa Romeo in a major race.
- ▶ 12:11 David Senra A Ferrari may not be a masterpiece in exactly the same way that a great work or painting or sculpture is. 2 times in the scene
- ▶ 13:36 David Senra The, this new book, the story of Ferrari. 2 times in the scene
- ▶ 17:53 David Senra His, he was devoted completely to his mission, to his duty, to Ferrari.
- ▶ 19:33 David Senra The reason I remember this part from the book that I read, you know, six years ago is because 50 years later, he will go back to that same exact bench after Fiat buys Ferrari.
- ▶ 24:20 David Senra Now, the reason I'm telling you all this backstory, the reason I'm bringing this up is because what we think of as Ferrari today was not founded until 1947.
- ▶ 26:15 David Senra So at the time the factory had a parking lot that was filled with unsold Ferraris that the client cannot see. 4 times in the scene
- ▶ 28:21 David Senra He actually, interesting enough, he dies the same year that, uh, Ferrari was founded. 3 times in the scene
- ▶ 31:49 David Senra At how many other people that worked with Ferrari worked for Ferrari in all these different books. 3 times in the scene
- ▶ 35:35 David Senra Again, until he, he sells 50% of the company in 1969 to fiat. 4 times in the scene
- ▶ 41:20 David Senra Nothing like a Ferrari had ever graced American roads.
- ▶ 45:05 David Senra His very life is that creature of his, La Ferrari. 3 times in the scene
- ▶ 47:17 David Senra So one example of the fact that the most famous and successful people in the world were customers of his, were customers of Ferrari. 10 times in the scene
- ▶ 50:24 David Senra Now I mentioned this earlier, but in 1969, when Enzo was 71, Fiat buys 50% of Ferrari. 6 times in the scene
The Greatest Moneymaker of All Time: Jim Simons
- ▶ 38:48 David Senra He goes, well, David needed Ferraris. 2 times in the scene
How Jensen Thinks
- ▶ 1:16:31 David Senra He says, we build Ferraris. 3 times in the scene
The Founder of Rolex: Hans Wilsdorf
- ▶ 24:09 David Senra And I go, oh, Hans was GM General Motors before focusing in on Ferrari.
The Financial Genius Behind A Century of Wall Street Scandals: Ivar Kreuger
- ▶ 15:20 David Senra This works for both products like Ferrari and for people 4 times in the scene
Michael Jordan And Kobe Bryant
- ▶ 1:04:36 David Senra and so MJ jumps into his Ferrari, and he says to everyone, you better keep up,
The Robber Baron's Art Dealer: Joseph Duveen
- ▶ 36:15 David Senra People, like, Americans who come to Italy, rich Americans who come to Italy, they tour the Ferrari factory, he's like, I must have one. 3 times in the scene
Red Bull's Billionaire Maniac Founder: Dietrich Mateschitz
- ▶ 10:41 David Senra That was the end of our business meeting because he wanted me to show, he wanted to show me his Ferrari GTO. 3 times in the scene
The Autobiography of Christian Dior
- ▶ 30:53 David Senra He said Ferrari's aim was to perfect an ideal, to transform raw material into a living machine.
Billionaire Art Dealer Larry Gagosian
- ▶ 38:42 David Senra He's driving a Ferrari.
- ▶ 54:25 David Senra It says Ferrari was an absolute marketing genius. 4 times in the scene
The Biography of Bugatti
- ▶ 4:01 David Senra Obviously from the excerpt of Enzo Ferrari's biography, we see that in large part the blueprint for Ferrari 6 times in the scene
- ▶ 40:34 David Senra And so Bugatti, like Ferrari after him, realizes, hey, if I just win, if I just focus on winning on the racetrack, then the sales will take care of itself.
Yvon Chouinard (Founder of Patagonia)
- ▶ 14:48 David Senra So I'm going to go back to the rugby shirt in a minute, but when I got to the rugby shirt, it made me think of what he said, the difference between a Cadillac and a Ferrari. 4 times in the scene
The Biography of The Founder of Rolls-Royce
- ▶ 14:55 David Senra Whether it's a Ferrari, a Rolls-Royce, an Apple,
Paul Graham's Essays Part II
- ▶ 27:06 David Senra It's like, they don't go, you're thinking they're going poor because they're buying Ferraris.
Henry Ford's Autobiography
- ▶ 38:06 David Senra Like, one of history's greatest obsessives, like, he worked seven days a week, 12 to 16 hours a day for 60 years on Ferrari, because he's an absolutely insane person. 3 times in the scene