Disneyland

“Not only does he use people secretly working for him to slowly buy up all the property, but then they actually launch a very effective disinformation campaign. They leaked to the local papers that Disney is planning an amusement park in the San Fernando Valley…”

“The United States contained one hundred and sixty nine million citizens on July 1719 55 and ninety million of them watched the show. 54.2% of the population.”

“The reason the deadline can't move is because they, it had to come live on July 17th and not a day later because the partnership agreement that he had with ABC was that the parks opening would also be in conjunction with the most ambitious live television broa…”

“Disney's buildings would not be the work of architects. They would be the work of set designers. His studio people would have to do it.”

“40 years later, Linkletter wrote, surprisingly, the net returns from this valuable concession made me the highest paid broadcaster for one show in the history of television.”

“He winds up selling his vacation home in Palm Springs. He borrows against his life insurance.”

“What Disney said at the end of his life, that he was most proud of two things, keeping control of his company because he famously lost control of his first company. So keeping control of his company and then Disneyland.”

“In Anaheim at the opening of Disney, right before, or before Disney opened rather, they had a total of 87 hotel rooms.”

“He thought he could build Disney there for a million and a half dollars. The final cost was seventeen million.”

“Disney was determined to keep it growing by what he called plussing his term for improving what was already there and making constant additions.”

“On opening day, it, the opening of Disney creates The largest traffic jam in Orange County, California history”

“The reaction was unanimous. Disneyland would not work. All the proven moneymakers are conspicuously missing. There's no roller coasters. There's no Ferris wheel. There's no carny games.”

“Bill was friends with the head of landscape architecture for the California department of transportation. And he got advanced notice when a new road was about to be cut down and there's trees that stood in its path. The Santa Monica freeway, the Pomona and the…”

“He says, I do not want anyone hired who has anything to do with an amusement park. He optimized for talent. He wanted to train his own people.”

“The reason I say it's maybe the greatest product lunch of all time, because it's eight months of one of the highest rated television shows that functions when you watch them as a giant ad for Disneyland”

“ABC would invest a half a million dollars outright in the park. Then they have to purchase a weekly hour-long television program, and for that, think about it, Disney got paid to advertise his park. That's the way you think about it. They're paying him 50,000 …”

“Most amusement parks wanted all the street visibility they could get. Walt's entire park would be hidden from the outside world by landscaping. Walt was talking about customized rides, exhibits, and attractions instead of the standard off-the-shelf Ferris whee…”

“Eight hundred million visitors have flocked to the iconic park since then.”

“Disney found that it could raise prices a lot for the Disney parks and attendance stayed right up. So a lot of the great record of Eisner and Wells came just from raising prices at Disneyland and Disney World”