Brad Jacobs

40 statements across 5 episodes · 27 bullish · 3 bearish · 1 people on the record · first statement Apr 22, 2024 by David Senra · said 325 times in 13 episodes since 2024 · across every show →

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brought up most by David Senra (325)

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2026 4 mentions in 2 episodes 2 per episode
2025 84 mentions in 5 episodes 17 per episode
2024 237 mentions in 6 episodes 40 per episode

every mention, scene by scene, with the transcript →

Everything said about Brad Jacobs, oldest first

Apr 22, 2024
Assertion Partly supported
Brad Jacobs built five startups and two spinoffs into billion-dollar enterprises
“I've started five companies from scratch, seven if you include two spinoffs, and turned them all into billion dollar or multi-billion dollar enterprises.”
David Senra Apr 22, 2024 ▶ 0:36 How To Make A Few Billion Dollars by Brad Jacobs
Apr 22, 2024 positive
Insight
Brad Jacobs says daily thought experiments yield his best business decisions
“I usually spend about half an hour a day meditating. Much of this time is spent in thought experiments. This produces a profound sense of calmness and is when many of my best decisions materialize.”
David Senra Apr 22, 2024 ▶ 12:45 How To Make A Few Billion Dollars by Brad Jacobs
Apr 22, 2024
Insight
Brad Jacobs reframes his negative internal chatter as useful data
“I learned to turn my internal chatter to my advantage by reframing negative thoughts as useful data rather than objective reality.”
David Senra Apr 22, 2024 ▶ 8:39 How To Make A Few Billion Dollars by Brad Jacobs
Apr 22, 2024
Assertion Supported
Brad Jacobs built the world's largest equipment rental company in 13 months
“Within 13 months, we had built the largest equipment rental company in the world.”
David Senra Apr 22, 2024 ▶ 2:38 How To Make A Few Billion Dollars by Brad Jacobs
Apr 22, 2024 bullish
Assertion Supported
Brad Jacobs generated a $4B profit on an unprecedented stock buyback
“A couple of years later, those two billion dollars of shares we brought back, we bought back, ended up being worth six billion dollars, giving them a profit on that one transaction of four billion dollars.”
David Senra Apr 22, 2024 ▶ 26:42 How To Make A Few Billion Dollars by Brad Jacobs
Apr 22, 2024
Insight
Brad Jacobs says saving $100K on talent costs millions in lost profit
“It makes no financial sense to skimp on salary incentives to save a 100,000 dollars a year when hiring a second best candidate may cost you millions of dollars in lost profit.”
David Senra Apr 22, 2024 ▶ 53:28 How To Make A Few Billion Dollars by Brad Jacobs
Apr 22, 2024 neutral
Assertion Supported
Brad Jacobs took a $500 million loss on road rentals to pivot
“We ended up selling those road rental companies at about a half a billion dollar loss because it was the best way forward under those circumstances.”
David Senra Apr 22, 2024 ▶ 24:12 How To Make A Few Billion Dollars by Brad Jacobs
Apr 22, 2024 positive
Insight
Brad Jacobs says avoided deals contributed more to success than completed acquisitions
“The deals I've avoided have contributed more to my success than the deals I've done.”
David Senra Apr 22, 2024 ▶ 40:16 How To Make A Few Billion Dollars by Brad Jacobs
Apr 22, 2024 positive
Insight
Brad Jacobs says radical acceptance quiets noise from past decisions
“Radical acceptance quiets the noise created by yesterday's decisions and today's wishful thinking.”
David Senra Apr 22, 2024 ▶ 23:20 How To Make A Few Billion Dollars by Brad Jacobs
Apr 22, 2024 positive
Assertion Supported
United Rentals reached $1B revenue in 13 months; Hertz took 37 years
“Hertz did this. And they built up a national equipment rental chain to about a billion dollars of annual revenue over the course of 37 years. United Rentals did that in 13 months.”
David Senra Apr 22, 2024 ▶ 45:15 How To Make A Few Billion Dollars by Brad Jacobs
Apr 22, 2024
Insight
Brad Jacobs argues an empty seat does less damage than a bad hire
“Make your hiring choices as perfect as they can be because there are few mistakes costlier than hiring the wrong person. This is so good way to remember this. An empty seat Is less damaging than a poor fit.”
David Senra Apr 22, 2024 ▶ 46:51 How To Make A Few Billion Dollars by Brad Jacobs
Apr 22, 2024
Assertion Supported
Brad Jacobs completed 500 acquisitions and raised $30 billion in outside capital
“My teams and I have completed approximately 500 acquisitions. In total, these ventures have created hundreds of thousands of jobs and raised about thirty billion dollars in outside capital.”
David Senra Apr 22, 2024 ▶ 0:47 How To Make A Few Billion Dollars by Brad Jacobs
Dec 19, 2024 positive
Assertion Contradicted
High IQ is the CEO trait most correlated with organizational success
“The CEO trait most closely correlated with organizational success is a high IQ.”
David Senra Dec 19, 2024 ▶ 1:23:39 Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
Dec 19, 2024 negative
Insight
Executive teams naturally filter information to create overly rosy operational views
“Your executives, the team you have around you, like they, over time, they start to like filter information too much and they can give you like an overly rosy or like false, like positive view of what's actually happening in your company.”
David Senra Dec 19, 2024 ▶ 1:16:07 Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
Dec 19, 2024 positive
Insight
An empty seat is less damaging than hiring a poor fit
“He says an empty seat. Is less damaging than a poor fit.”
David Senra Dec 19, 2024 ▶ 16:26 Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
Dec 19, 2024 negative
Insight
Saving $100K on executive pay risks millions in lost profits
“He says it makes no financial sense to skimp on salary and incentives to save a 100,000 dollars a year. When hiring a second best candidate may cost you millions of dollars in lost profit.”
David Senra Dec 19, 2024 ▶ 17:45 Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
Dec 19, 2024 bullish
Assertion Supported
United Rentals reached $1B revenue in thirteen months; Hertz took 37 years
“Hertz did this, and they built up a national equipment rental chain to about a billion dollars of annual revenue over the course of 37 years. United Rentals did that in 13 months.”
David Senra Dec 19, 2024 ▶ 1:20:00 Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
Dec 19, 2024 positive
Assertion Supported
XPO's contrarian $2B stock buyback generated a $4B profit
“A couple of years later, those two billion dollars of shares we brought back, we bought back, ended up being worth six Billion dollars, giving them a profit on that one transaction of four billion dollars.”
David Senra Dec 19, 2024 ▶ 1:01:28 Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
Dec 19, 2024 positive
Assertion Supported
Brad Jacobs built eight multi-billion-dollar businesses and completed over 500 acquisitions
“He has started eight different billion dollar or multi-billion dollar businesses. He's done over 500 acquisitions. He's raised over thirty billion dollars.”
David Senra Dec 19, 2024 ▶ 2:45 Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
Dec 19, 2024 positive
Assertion Not checkable as stated
Tech routing cut United Waste's fleet requirement from fifty to twenty trucks
“Instead of sending 50 trucks out over five days to pick up X tons of waste. 20 trucks, so more, less than half, could now perform the same service in three days.”
David Senra Dec 19, 2024 ▶ 1:10:36 Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
Dec 19, 2024 positive
Assertion Not checkable as stated
Most value created by Brad Jacobs' companies flowed to external stakeholders
“The great majority of the tens of billions of dollars of value that my teams and I have created Have flowed outside of my companies.”
David Senra Dec 19, 2024 ▶ 1:30:14 Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
Dec 19, 2024 positive
Assertion Not checkable as stated
Brad Jacobs attributes his best business decisions to fifty years of meditation
“He's been meditating, I think, for over 50 years, and as he says right here in the book, he feels it's been a huge benefit to his career, because that's where he feels many of his best decisions actually materialize.”
David Senra Dec 19, 2024 ▶ 48:33 Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
Dec 19, 2024 positive
Insight
Slightly understaffed teams are more focused and avoid redundant busywork
“He says, I find that slightly understaffed teams are more focused and spend less time doing redundant busy work.”
David Senra Dec 19, 2024 ▶ 16:45 Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
Dec 19, 2024 positive
Insight
Getting the macro trend right allows room for operational mistakes
“You can mess up a lot of things in business and still do well as long as you get the big trend right.”
David Senra Dec 19, 2024 ▶ 19:07 Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
Dec 19, 2024 neutral
Assertion Supported
Jared Kushner invested in Brad Jacobs' latest company and joined its board
“My friend, Jared Kushner just invested in Brad's latest company and joined his board.”
David Senra Dec 19, 2024 ▶ 15:31 Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
Dec 19, 2024 positive
Assertion Not checkable as stated
United Rentals acquired Wynne Systems to access industry-wide macroeconomic data
“Owning win accomplished two things. One, we had an industry-best platform that we can continue to develop internally for our own use, and the acquisition gave us access to aggregated, anonymized data on macro trends across, across the industry.”
David Senra Dec 19, 2024 ▶ 1:12:39 Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
Dec 19, 2024 positive
Insight
Deals Brad Jacobs avoided contributed more to his success than completed ones
“The deals I've avoided have contributed more to my success than the deals I've done.”
David Senra Dec 19, 2024 ▶ 1:15:02 Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
Dec 19, 2024 positive
Insight
Radical acceptance quiets noise from past decisions and present wishful thinking
“Radical acceptance quiets the noise created by yesterday's decisions and today's wishful thinking.”
David Senra Dec 19, 2024 ▶ 58:06 Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
Dec 19, 2024 positive
Assertion Supported
United Rentals stock delivered over 100x returns since its $3.50 inception
“United Rental Stock is a hundred bagger. The share price at inception was three dollars and 50 cents, and it now trades at more than a hundred times that price.”
David Senra Dec 19, 2024 ▶ 37:44 Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
Dec 19, 2024 neutral
Assertion Supported
Brad Jacobs sold his road rental businesses at a $500M loss
“We ended up selling those road rental companies at about a half a billion dollar loss because it was the best way forward under those circumstances.”
David Senra Dec 19, 2024 ▶ 58:58 Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
Jan 14, 2025 positive
Insight
Companies Should Overpay Because You Cannot Overpay Top Talent
“You really should overpay for top talent because it's nearly impossible to overpay for top talent.”
David Senra Jan 14, 2025 ▶ 1:09:09 How Jensen Thinks
Feb 26, 2025 positive
Insight
Brad Jacobs argues slightly understaffed teams are more focused and avoid busywork
“Brad wrote, I find that slightly understaffed teams are more focused and spend less time doing redundant busy work.”
David Senra Feb 26, 2025 ▶ 44:37 The Last Oil Baron: Leon Hess
Dec 29, 2025 positive
Assertion Not checkable as stated
Two listeners invested $750M in QXO after hearing David Senra's podcast
“There's two people in the audience that didn't know who Brad was when I covered his book the first time, heard the episode, decided to look into this Brad Jacobs character, and have since invested seven hundred and fifty million dollars into Brad's company.”
David Senra Dec 29, 2025 ▶ 11:13 How To Make A Few MORE Billion Dollars: Brad Jacobs
Dec 29, 2025 positive
Insight
Brad Jacobs demands unrestricted employee access immediately upon signing M&A deals
“I negotiate explicitly for unrestricted access to the company from the moment we sign an agreement. Immediate access to employees is an essential condition for us. This is not commonplace in M&A.”
David Senra Dec 29, 2025 ▶ 19:18 How To Make A Few MORE Billion Dollars: Brad Jacobs
Dec 29, 2025
Assertion Not checkable as stated
Brad Jacobs hosted 3,600 acquired Beacon employees on three hours' notice
“When QXO closed on the Beacon Buildings products deal, we sent out a Zoom town hall invite to everyone with a Beacon email address within minutes of the press release going live. I was happy that 3600 people, the overwhelming majority of those invited, showed …”
David Senra Dec 29, 2025 ▶ 20:09 How To Make A Few MORE Billion Dollars: Brad Jacobs
Dec 29, 2025 positive
Assertion Not checkable as stated
Brad Jacobs has meditated twice daily for decades without missing a day
“I began transcendental meditation TM when I was 16 years old. I started practicing meditation twice a day. I've been doing that for decades without missing a single day.”
David Senra Dec 29, 2025 ▶ 30:59 How To Make A Few MORE Billion Dollars: Brad Jacobs
Dec 29, 2025 negative
Disclosure
Brad Jacobs targets middle and upper management bloat during post-acquisition layoffs
“Typically, when we acquire a business, most of the people we exit do not come from the front lines. They're in the mid to upper echelons of the legacy operation. That is where we usually find most of the bloat.”
David Senra Dec 29, 2025 ▶ 27:08 How To Make A Few MORE Billion Dollars: Brad Jacobs
Dec 29, 2025 positive
Assertion Partly supported
Brad Jacobs has built eight separate billion-dollar companies during his career
“That's Brad Jacobs. He started eight separate billion dollar companies, and he has some of the most positive, maybe the most positive infectious energy of any human I've ever been around”
David Senra Dec 29, 2025 ▶ 3:41 How To Make A Few MORE Billion Dollars: Brad Jacobs
Dec 29, 2025 positive
Insight
Brad Jacobs assigns a single accountable owner to every M&A line item
“A single integration can have thousands of specific line items. Each one is assigned a single throat to choke an owner who is personally accountable for the outcome on a firm completion date.”
David Senra Dec 29, 2025 ▶ 23:04 How To Make A Few MORE Billion Dollars: Brad Jacobs
Dec 29, 2025 positive
Insight
Brad Jacobs says a great org chart fits on a single page
“A great org chart should fit on a single page, a clean geometric structure with minimal dotted lines and no asterisks.”
David Senra Dec 29, 2025 ▶ 24:36 How To Make A Few MORE Billion Dollars: Brad Jacobs
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