André Michelin, every mention
12 scenes · ← back to André Michelin
tap a year for its mentions
every year anyone David Senra 57
Verbatim, from the transcripts: the passages where André Michelin comes up
Jiro Ono: Simplicity Is The Ultimate Advantage
- ▶ 7:55 David Senra If you look at the Ferrari, Michael Ferrero, the Michelin brothers, Leonardo Dovecchio, every single one of them was like this.
The Greatest Marketer of All Time and The Cofounder of the Michelin Family Dynasty Andre Michel
- ▶ 0:00 David Senra The Michelin brothers have to be one of the best co-founder teams that I've ever read about. 4 times in the scene
- ▶ 5:06 David Senra So most of what I want to talk to you about is the genius that the older brother Andre applied to marketing and advertising, but there are a lot of things. 10 times in the scene
- ▶ 13:44 David Senra The second superpower was that the older brother Andre may be the greatest marketer of all time. 2 times in the scene
- ▶ 14:51 David Senra So the older brother, Andre writes his, his younger brother. 4 times in the scene
- ▶ 18:17 David Senra And so when I say Andre may be the greatest marketer of all time, he's the inventor of the Michelin guide, which leads to the Michelin restaurant stars, maybe the most successful guide in history, drastically expands the market for their… 3 times in the scene
- ▶ 21:41 David Senra So Andre, again, this, I love the way that this guy spoke. 6 times in the scene
- ▶ 27:31 David Senra And there's a great line where it says Andre Michelin, 3 times in the scene
- ▶ 29:22 David Senra Andre publishes the very first Michelin guide. 14 times in the scene
- ▶ 39:10 David Senra And so then Andre has another incredible idea. 2 times in the scene
- ▶ 41:13 David Senra And then another core tenant of Andre is the fact that he's just relentless. 7 times in the scene
- ▶ 53:44 David Senra And after his older brother, Andre dies unexpectedly from bronchitis when he was in his seventies,