Albert Lasker, every mention
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every year anyone David Senra 20
Verbatim, from the transcripts: the passages where Albert Lasker comes up
How to Make Ads That Sell: Scientific Advertising by Claude Hopkins
- ▶ 2:00 David Senra The book was so valuable that when Claude first wrote it, he showed it to the founder of the firm that he is working for, this guy named Albert Lasker. 5 times in the scene
- ▶ 32:31 David Senra So then, he gets to the point where he's working in advertising, he's built up a little bit of talent, and then he meets, everybody met Albert Lasker, this is the guy I mentioned earlier that Claude's gonna work for for 17 years, I think. 4 times in the scene
- ▶ 42:27 David Senra What I love about Claude Hopkins, and this speaks to also Albert Lasker, because Albert Lasker made more money than everybody advertising, like I've told you a few times already, but he also did in a simple way. 2 times in the scene
Estée Lauder
- ▶ 18:00 David Senra His boss, Albert Lasker, thought the book was so valuable that he locked it in a safe for 20 years because he didn't want his competitors to have access to the ideas.
The Autobiography of Christian Dior
- ▶ 27:26 David Senra There was, uh, advice that David Ogilvie got from this guy named Albert Lasker. 3 times in the scene
David Ogilvy (Confessions of an Advertising Man)
- ▶ 21:42 David Senra So then he's going to reference one of his advertising heroes, this guy named Albert Lasker. 4 times in the scene
Napoleon (The Mind of Napoleon)
- ▶ 9:34 David Senra This is something the founders of the advertising industry, like Albert Lasker,