Akio Morita

“His own company tried to fight Akio and tell him, no, this is never going to work. Wines up selling like four hundred million units. One of the most successful consumer products of all time.”

“You need to air condition your factories before your offices. If Japanese clients come into an office of a new company and see plush carpet and private offices and too much comfort, they become suspicious that this company is not serious. That it is devoting t…”

“He visited Sony and met Akio when he was when Steve was early on and he loved the uniforms that all the Sony employees were wore. And so he asked Akio, like, who designed these? It wound up being, I think the guy's name is like Izzy Miyake or something like th…”

“In this case, Akio just turned down an order for a 100,000 units, which was worth several times the total cap capital of his company.”

“Steve Jobs, when he was building the iMac, he was coming up with a name. He didn't have a name. And so he was walking around. He's like, you know what? We're going to call it Mac Man because he was so inspired by Akio's product, Walkman.”

“I then realized that having unique technology and being able to make unique products were not enough to keep a business going. You have to learn to sell the products. And to do that, you have to show the potential buyer, the real value of what you're selling.”

“The remarkable thing about management is that a manager can go on for years making mistakes that nobody's aware of. This is because management is an elusive thing. It cannot be judged by next quarter's bottom line. Managers can look good on the bottom line, bu…”

“Our plan is to lead the public with new products rather than ask them what kind of products they want. The public does not know what is possible, but we do. So instead of doing market research, we refine our thinking on a product and its use and try to create …”

“That paid critic that starts out as a college student eventually becomes the president of Sony.”