advertising

“You are not advertising to a standing army. You are advertising to a moving parade. Three million customers get married every year. The advertisements which sold a refrigerator to a new married couple last year will work just as successful to those who get mar…”

“Consumer studies of those recessions have showed That the companies that didn't cut their ads had in recovery captured the most market share.”

“I've come to regard advertising as part of the product to be treated as a production cost, not a selling cost. It follows that it should not be cut back when times are hard any more than you would stint on any other essential ingredient in your product, assumi…”

“Albert Lasker is the person that made the most money in advertising ever.”

“We must never judge humanity by ourselves. The things we want, the things we like, may appeal to a small minority. The losses occasioned in advertising by venturing on personal preference would easily pay the national debt. There are divided opinions, and so i…”