The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

What-if
Rief: Morning Brew would have failed if started intentionally as a business
“We didn't intend for it to be a business. And if we did, and we thought about it as a business in 2015, I think it would have failed. We would have made long, short term decisions to make a little money here or there, but because of the side project, we didn't…”
Austin Rief Jan 3, 2023 ▶ 21:13 Co-founders Austin Rief and Alex Lieberman on Building Morning Brew
What-if
Amoruso: Nasty Gal should probably have been sold before raising VC
“I probably should have sold nasty gal long, you know, before I raised venture capital, cause it was an incredibly profitable, successful business.”
Sophia Amoruso Dec 27, 2022 ▶ 5:20 Building a Multimillion Dollar Business…By Yourself
What-if
Lieberman: Morning Brew Would Have Failed with Four Co-Founders
“If those two people were still part of Morning Brew, I don't think Morning Brew would have succeeded, and it has nothing to do with these two individuals specifically, but I think the complexity created by having every major decision in a business made by four…”
Alex Lieberman Jun 6, 2023 ▶ 7:46 3 Strategies for Choosing the Right Co-Founder
What-if
Swanson: Thumbtack Would Not Exist if Craigslist Had Innovated on Product
“It's easy to give Craigslist a hard time for not innovating on product, but if they did we wouldn't be here.”
Jonathan Swanson Jan 24, 2023 ▶ 13:55 Jonathan Swanson on Building a Unicorn and Delegating 90% of Your Life
What-if
Scudamore: The business would have bankrupted without outside leadership
“I couldn't have done that. We would have lost the business. We would have bankrupted it.”
Brian Scudamore Nov 29, 2022 ▶ 42:29 How the Founder of 1-800-GOT-JUNK Built His $700M Empire
What-if
Lieberman: Morning Brew wouldn't have succeeded if started alongside finance jobs
“If we had founded this after college while having to balance it with finance jobs where we're being paid well, it wouldn't have happened. No way.”
Alex Lieberman Jul 16, 2021 ▶ 21:52 Entrepreneurship In All Aspects Of Your Life w/ Shopify's Harley Finkelstein
What-if
Pujji: Ampush Would Have Failed Without SVB's Grace
“Where if Silicon Valley Bank had thrown the book at us, we, Ampush would have never made it, would be out of business, and they gave us grace, and they were, like, helpful to us”
Jesse Pujji Mar 13, 2023 ▶ 4:05 Silicon Valley Bank: What Happened and Why
What-if
A Marriott for Millennials Positioning Would Have Limited Airbnb
“If Airbnb's founders said, we want to create Marriott for millennials, that would have been a remixed idea that would have probably had limited opportunity.”
Alex Lieberman Aug 23, 2021 ▶ 15:29 Accelerate Your Career #2: Learning How to Learn (Classic)
What-if
Morning Brew would not exist without low-code or no-code tools
“If low or no code tools did not exist, there would be far fewer businesses that someone like myself could start. I definitely wouldn't have been able to start Morning Brew.”
Alex Lieberman Jul 21, 2021 ▶ 11:39 The Golden Age of Entrepreneurship
What-if
Pitching Airbnb as 'Marriott for millennials' would have limited its opportunity
“If Airbnb's founders said, we want to create Marriott for millennials, that would have been a remixed idea like what I just described. And it probably would have had limited opportunity because it's, I would say, low-hanging fruit.”
Alex Lieberman May 10, 2021 ▶ 17:52 Learning How to Learn
What-if
Lieberman admits failing to set expectations for grueling early startup reality
“I think Austin and I could have better set expectations to this first employee about how grueling being a first employee and first writer at a media startup was.”
Alex Lieberman Sep 6, 2021 ▶ 12:13 Thoughts on Employees Leaving
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