The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Pujji: Wait three days before following up on large sales deals
“When you're doing really big deals, you don't want to pretend like a person is into it when they're not into it. You really want to make sure they want it. And so they had a little rule where they were like, wait three days for your follow-up.”
Pujji: Red Ventures has never raised primary equity capital
“They raised money from Silver Lake, but again, just in terms of secondary, like they've never, as far as I know, they've never raised equity capital onto their balance sheet.”
Pujji: Skipping an investment banker for Red Ventures talks was a mistake
“When we ran the Red Ventures process, we didn't use a banker. And I actually think it was a mistake.”
Ampush sold minority stake to Red Ventures with nine-figure buyout option
“We ended up selling a minority stake to this really cool company called red venture. Add punctuation. And we actually gave them an option to buy the rest of the business for, you guessed it, nine figures.”
Amoruso: Red Ventures' website playbook can be replicated with newsletters
“What Red Ventures did with websites someone can do with newsletters is just something really neat.”
Pujji: Red Ventures generated $100M profit driving 20% of DirecTV volume
“And they literally became, like, 20% of DirecTV's volume, and built a, like, hundred million dollar profit business, just on selling DirecTV on the internet.”
Pujji: Ampush shifted from sharing revenue to EBITDA after Red Ventures deal
“In Ampush, we were focused on revenue growth for the first five years, and man, everyone knew our revenue every day. I knew it. It was in channels. It was talked about, and then when Red Ventures invested, they were like, guys, screw revenue. We don't care abo…”