The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Prediction Not checkable as stated
Pujji: Future e-commerce websites will look like TikTok and Instagram
“The e-comm website hasn't changed in 15 years and we're going to give all the tools to the merchants to make them, it's going to look just like TikTok and Instagram in the future.”
Jesse Pujji Feb 14, 2023 ▶ 5:38 The Story of Richard Branson & How to Find Product-Market Fit
Opinion
Amoruso: Twitter DMs Drive Real Professional Opportunities Unlike Instagram or TikTok
“Opportunities. Like, this don't come through DMs on Instagram. They don't come through TikTok. It's how I met Sam Parr. Like, it's how I've met people who've become really influential in my life. Like, that doesn't happen on Instagram.”
Sophia Amoruso Nov 3, 2022 ▶ 25:48 Can Elon Turn the Twitter Ship Around?
Prediction Held up
Lieberman: Food influencers will evolve into digital restaurants via ghost kitchens
“I think where food influence, so anyone on Instagram, TikTok, et cetera, who is building personality and doing so in the food category, where it is going is I think these people are going to become restaurants in their own right.”
Alex Lieberman Aug 2, 2021 ▶ 14:04 Founder's Mailbox
Assertion Supported
How Instagram and WhatsApp Reached Billions With Tiny Teams
“Both were worth billions of dollars with less than 60 full-time employees, 13 employees for Instagram, and 55 employees for WhatsApp.”
Alex Lieberman Mar 4, 2024 ▶ 22:34 7 Powers: The Foundations of Business Strategy
Assertion Not checkable as stated
Lieberman: Morning Brew once spent $500,000 monthly on paid ads
“You know, at one point in the business, we were spending 500,000 dollars a month.”
Alex Lieberman Mar 23, 2023 ▶ 2:31 The Art of Scrappiness
Assertion Supported
Paid digital customer acquisition costs have risen significantly in recent years
“There's also never been more pressure to launch new products as today because the cost to acquire customers through paid marketing, Facebook ads, Instagram ads, Snapchat ads, Has risen significantly over the last several years.”
Alex Lieberman Sep 3, 2021 ▶ 10:23 5 Lessons from Allbirds' Journey to IPO
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