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Morning Brew Adapted Old-School Business Media for Millennials

Alex Lieberman · Accelerate Your Career #2: Learning How to Learn (Classic) · Aug 23, 2021 · at 14:57

Alex Lieberman, co-founder of Morning Brew, discusses how the company was built by remixing existing media formats for a younger demographic.

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“Morning Brew didn't invent business content, and Morning Brew didn't invent newsletters. Morning Brew just took the Wall Street Journal and old school business media and adapted it in a format that we thought worked for our audience. We were the Wall Street Journal for millennials.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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