Disclosure certainty 3/5 debate potential 1/5

Morning Brew rejected multiple acquisition offers in 2018 and 2019

Alex Lieberman · Why We Sold Morning Brew · Apr 9, 2024 · at 3:52

Morning Brew co-founder Alex Lieberman details the inbound acquisition and investment interest the company turned down prior to its eventual sale to Axel Springer.

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“Before we were approached by Axel Springer, In, at the end of 2019, we had probably been approached by four or five different businesses or funds in the year and a half prior. We were approached by a few media holding companies that own a portfolio of different media businesses. We were approached by media growth investors who are well-known investors in the space that take stakes in budgeting digital media companies. We were approached by a family office or two, and All of the times that we had been approached in 2018 or 2019 to do some sort of transaction for the business, we said no.”

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