Hinge spent its last $25,000 on a 2,500-person launch party
Alex Lieberman · How to Get Your First 1,000 Users · Feb 28, 2024 · at 31:39
Alex Lieberman quotes Hinge co-founder Justin McLeod describing the dating app's early high-density user acquisition tactic.
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“He said, we took our last 25,000 dollars and we threw a 2500 person launch party in D.C. We set the date and we just worked backwards from that. We were just like, we've got to get everyone on at once. No one's gonna stick around if there's not a lot of people on this thing. We're just gonna, like, get 2500 people in here. They're gonna be, like, the coolest, trendiest people in DC, and they're all gonna see each other downloading the app, and so they're gonna think it's cool, and they're gonna keep using it. We had an open bar. Tito's Vodka just, like, shipped us a bunch of alcohol for free. We had a DJ. We had an art exhibition. We had photo booths and a dance party, and everyone had to download the app to get in the door.”
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