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Sandhu: Ad-dependent media businesses have significant caps due to volatile revenue

Simran Sandhu · Preparing for Acquisition w/ Our Future · Jul 17, 2023 · at 6:02

Simran Sandhu, co-founder of Our Future, reflects on why media startups face structural growth ceilings before selling the business to Morning Brew.

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“However, over time, you realize that there is a pretty significant cap to this model. You're primarily dependent on advertising, which can be, you know, volatile and fluctuate. You'll have really, really good months. You're going to have bad months. It's hard to build a business off of that, especially when you and several other Media organizations are competing for the same advertising dollars”

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