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Eisenberg: The 'execution is everything' startup adage is completely wrong

Greg Eisenberg · Underrated Tools to Find Hidden Business Ideas · Dec 27, 2023 · at 2:02

Greg Eisenberg, founder of Late Checkout, challenges the common startup mantra that execution is everything and ideas are worthless.

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“In our world, people say ideas don't matter. Execution is everything. And I violently disagree with that. I think that there's a set of several thousand ideas that you can actually figure out by mining using spy software essentially on the internet that are just pretty simple autopilot, autopilot execution ideas where you're just connecting dots, but it's the idea that matters.”

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