Siroker: Pre-PMF founders waste time coding instead of talking to users
Dan Siroker · First Time Founders vs. Second Time Founders · Nov 8, 2023 · at 6:49
Dan Siroker, co-founder of Optimizely and Rewind, discusses founder time allocation before reaching product-market fit with Alex Lieberman.
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“They can convince themselves that they're actually meaningfully moving toward product market fit by just sitting in the room and coding all day. Most of the time, that time is wasted. You know, it's not getting you any closer to the insights you need to building a business and building a product people love.”
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