Pujji: Fear is an effective motivator but leads to burnout and is not renewable
Jesse Pujji · How to Use Entrepreneurship to Propel Personal Growth (Jesse Pujji, Ampush & Gateway X) · May 14, 2024 · at 11:56
Jesse Pujji (founder of Ampush and Gateway X) explains the Conscious Leadership Group's framework on motivation and why fear-driven entrepreneurship eventually breaks down.
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“Fear is kind of obvious, but if I put a gun to your head, You're going to run faster than you've ever run in your life. So the benefit of fear is it's super effective. And that's one of the cool things about this paradigm is it never argues, because one of the first things an entrepreneur pushes back, oh no, but dude, I need my fear. I need my chip. But yeah, I'm not going to argue with that. It's very effective. However, it tends to leave a negative residue on yourself and others around you and leads to burnout. And more importantly for the gun analogy, it's not renewable.”
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