Feb 8, 2021 · 17m · founders-journal

Picking a Cofounder

Alex Lieberman · 16m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In this episode of Founder's Journal, Morning Brew co-founder Alex Lieberman recounts the origins and evolution of his partnership with Austin Rief, illustrating how complementary skills, mutual respect, and unwavering trust transformed a simple student newsletter into a thriving media business.

Statements from this episode (4)

Opinion
Lieberman: Co-Founding Morning Brew With Austin Rief Was His Best Business Decision
“Co-founding Morning Brew with Austin was probably the best decision I've made in the last six years of running the business, and that is simply because our relationship has been built atop a foundation of just these universal principles that I think any relati…”
Alex Lieberman Feb 8, 2021 ▶ 1:31
Assertion Not checkable as stated
Market Corner reached 500 subscribers before Lieberman decided to expand it
“So I got to 500 subscribers on market corner and I decided I wanted to take it to the next level.”
Alex Lieberman Feb 8, 2021 ▶ 5:33
Insight
Lieberman: Most People Are Horrible at Giving Constructive Feedback
“And that lesson was that most people suck at giving feedback, like horrible at it. And feedback is literally the lifeblood of building a business. I think it's generally because either people aren't like super thoughtful when they read something or consume a p…”
Alex Lieberman Feb 8, 2021 ▶ 6:02
Insight
Lieberman: Early co-founders must perform every job well enough to launch
“The hardest thing is in the early days, co-founders need to be able to do all of the jobs well enough to get the business off the ground.”
Alex Lieberman Feb 8, 2021 ▶ 12:50
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