Jun 14, 2023 · 15m · founders-journal

Introducing Storyarb, My Content Agency + A Temperature Check

Alex Lieberman · 13m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In this episode of Founder's Journal, Alex Lieberman introduces his new 'Temperature Check' audio diary format to candidly evaluate his weekly wins, struggles, and business insights. He announces the launch of his ghostwriting agency StoryArb, details strategic pivots for his physical game startup, and analyzes unconventional business models.

Statements from this episode (6)

Prediction Not checkable as stated
Lieberman: StoryArb can become a $10M per year ghostwriting agency
“I believe this agency can be a ten million dollar a year business, and here's the back of the envelope math. We charge clients 7000 dollars per month. To be on pace for ten million dollars, we need a 120 clients. I believe I can find a 120 people on planet ear…”
Alex Lieberman Jun 14, 2023 ▶ 1:36
Assertion Not checkable as stated
Morning Brew Daily reached 2 million downloads in 90 days
“This new show, Morning Brew Daily, has gotten to two million downloads in 90 days”
Alex Lieberman Jun 14, 2023 ▶ 3:34
Assertion Supported
Lieberman: Major Luxury Hotel Chains Own Very Few Physical Properties
“All of these hotel brands actually own very few of their hotels. The hotel's real estate, so whether you see Ritz-Carlton's around the world, Four Seasons around the world, this property I was at, the real estate is privately owned by private owners, and then …”
Alex Lieberman Jun 14, 2023 ▶ 5:22
Disclosure
Lieberman has spent $37,000 developing backyard game startup The Plunge
“And I've already spent 37,000 dollars developing this game, and I've really loved it.”
Alex Lieberman Jun 14, 2023 ▶ 8:39
Assertion Not checkable as stated
Lieberman: Media ad market is precarious and Q3 is a grind
“From talking to executives in the media world, I learned that The advertising market is really precarious right now, and Q-three is a grind for media companies trying to source marketing dollars.”
Alex Lieberman Jun 14, 2023 ▶ 12:07
Prediction Not checkable as stated
Lieberman: Commercial real estate decline will spur space-repurposing startups
“I think there's just going to be more of a push for businesses to exist to turn vacant commercial space into something actually usable, which I think is super interesting”
Alex Lieberman Jun 14, 2023 ▶ 13:05
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