Dec 8, 2023 · 24m · founders-journal
Weekly Recap: An Inspirational Entrepreneur, My Convos with Allstate & Activision, and Agency Lessons
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Alex Lieberman conducts an unscripted weekly audit of his entrepreneurial endeavors, analyzing the shift toward personality-driven corporate media, post-exit founder psychology, bandwidth management in early-stage startups, and strategic operating lessons from scaling his executive branding agency.
Statements from this episode (9)
Lieberman: 60-Second Startup drove funding rounds and more sales than TechCrunch
“We have videos that have gotten anywhere between 250,000 views to up to a million views, and it's driven a lot of really cool results for founders, ranging from Snoop Dogg finding out about one of the founders' products and trying it out, To founders raising e…”
Lieberman: Eight- and nine-figure founders are often shaky at storytelling
“What I found is Really impressive entrepreneurs who have eight figure or nine figure businesses. They're super impressive, but they still are shaky when it comes to storytelling their business”
Lieberman: Companies will pay top creators as much as executives
“Individual content creators should be the highest paid people in a content org. I believe even though we are in an age of content abundance, the percentage of content that is truly exceptional is not increasing at the same rate. It is really hard to create tru…”
Lieberman: News media succeeds only via analysis, niches, or edutainment
“There are three ways to win in news today. So in the news business, there's basically three formulas that work. The first is world-class analysis. So it's not about breaking the story. It's about having the best take And point of view on the story, that's some…”
Lieberman: Leaving a Startup Causes Loss of Motivation, Identity, and Confidence
“And what I've noticed is basically every founder who leaves their business Whether it's successful, not successful, whether they've sold the business or not sold the business, they basically go through the same exact journey, and I'm going to describe the jour…”
Lieberman: Future corporate branding relies on employee profiles over corporate accounts
“For large companies or just companies in general to build great brands in the future, it is not going to be by focusing attention on building the brand as in like the company. It is going to be by focusing attention on building up people who are representative…”
Lieberman: Companies benefit from employee personal branding without mandatory company mentions
“I believe that training your employees in personal branding is a win-win because, first of all, employees don't have to talk about the company they work at. Just simply by them creating good content online and building an audience You will, your company will b…”
Lieberman: Small Businesses Are a Bad Customer Base for Agencies
“The fourth is that small businesses are generally a really bad customer base. I think agencies that serve small businesses are the worst type of agency. I think the only companies that do well by serving small businesses are what I would call electricity, mean…”
Lieberman: AI and Automation Will Make Agencies Look Like Software Companies
“And I think kind of in a meta way, there are agencies that can absolutely help agencies run their operations better, and they'll do so with a mix of automations, offshoring, and AI, which I think will be a game changer for agency businesses in the future, and …”