1,000 True Fans

“I actually think you can make a fortune by only having a thousand true fans, depending on who your super fans are and how much they pay you. I think if you build a niche business where your average customer pays you hundreds of thousands of dollars, you can bu…”

“You want to join LA Country Club in California, you're paying 250,000 dollars just to set foot on their property, let alone all the annual dues you pay.”

“With finding customers, you're going to acquire customers in the early days of your business, and actually, one of your hardest but most important jobs is say you get your first a hundred customers, maybe only 10 of those first a hundred are going to be truly …”

“We have four and a half million subscribers, but if you were to ask me what has been the number one growth driver for Morning Brew, I wouldn't say it's our paid marketing that we did on Facebook. I wouldn't say that it's cross promotions with other newsletters…”

“Said differently here, and this is me, not Kevin, there are literally millions of niche interests or problems that creators can create content around or businesses can create products for. And in an age where consumers and customers have more choice than ever …”

“New players, the way I view them becoming incumbents, whether it's in content creation or whether it's just in any type of business, is through the aggregation of many niches, and it'll be too late when incumbents notice it because it would have never made sen…”

“The average number of supporters for a successful Kickstarter project is 241 funders, far less than a thousand.”

“In most cases, a creator's best move is to actually get more than a thousand true fans so they can bring on operational help to do everything other than the act of creation.”

“I think we're seeing this big move back from a lot of people going independent to partnering in some way either with big companies or bringing on operational help, and I think it makes total sense.”