Why The Next Big Thing Looks Like a Toy? Ft. Apple Vision Pro

“And it's amazing to me how the internet is a true meritocracy. There's no politics or favoritism. There's simply better or worse products, better or worse prices, and how long you've been around doesn't matter. It's about what you offer to the customer today.”

“Basically, he says with any new technology wave, there are two phases of innovation, the skeuomorphic era and the native era. The skeuomorphic era is generally a copy and paste of existing behavior. So the early internet was mostly a digital adaptation of pre-…”

“The reason big new things sneak by incumbents is that the next big thing always starts out being dismissed as a toy.”

“Disruptive technologies are dismissed as toys because when they are first launched, they undershoot user needs.”

“I would consider the current smartphone market, which is defined by incrementality, as sustained innovation.”

“Salesforce followed Christensen's disruption theory to a T, first offering their lower-priced cloud CRM product to small businesses, who are used to using pen and paper to keep track of customers because the Cybele and SAPs of the world were far too expensive …”

“Now, while I don't think that the Vision Pro has fully delivered on the promise of new market disruption given its high price point, clunky form factor, and short battery life, I do think it's making augmented reality feel way less like a toy than it ever has.”

“As technology continues to improve, I would not at all be surprised to see a future generation of this product that not only is mass market, but is delivering society a better new version of phones, computers, TVs, and gaming consoles in a single experience.”