Mar 5, 2025 · 15m · founders-journal
Why boring work is inevitable
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Alex Lieberman explores why unglamorous, repetitive execution is an inevitable stage of early-stage entrepreneurship and outlines practical frameworks for diagnosing when and how founders should delegate low-leverage work.
Statements from this episode (5)
Morning Brew lost 50% of revenue overnight during the COVID pandemic
“You don't see losing 50% of our revenue overnight during COVID and considering taking donations so we didn't have to fire anyone.”
ButcherBox generates $600 million in annual revenue, says CEO Mike Seguero
“Mike Seguero, the CEO of ButcherBox, which is the six hundred million dollar a year meat subscription business, he said, quote, why wouldn't you pay to outsource the stuff you find boring?”
Lieberman aims to replace himself within 12 months of launching a startup
“My goal with every one of my businesses right now is to fire myself within six to 12 months of starting the business, and the only way I can do that is to drive enough revenue to hire my replacement.”
Lieberman spent three years too long personally handling Morning Brew's media sales
“I spent two to three years too long doing media sales at The Brew. This included LinkedIn DMing, email follow-ups, going on every sales call, and sending campaign reports to clients.”
FanDuel founder Nigel Eccles spent 80% of his time on wrong tasks
“When I spoke with him, he said, he is currently running three different businesses, yet he has more free time than he ever did while running just FanDuel. I asked him why that is. He said, on FanDuel, I spent 80% of my time on the wrong things. On these three …”