Apr 2, 2025 · 17m · founders-journal
I launched an AI agent
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In this episode of Founders Journal, Morning Brew co-founder Alex Lieberman breaks down the launch of his first AI software product, Distro, sharing tactical lessons on rapid prototyping, partnering with technical talent, analyzing early traction metrics, and establishing defensibility in the AI era.
Statements from this episode (10)
Lieberman: AI enables non-coders to prototype and gives engineers 10x leverage
“Non-technical people Can now scrap together prototypes and V-ones without knowing how to code, and cracked engineers have the leverage of a full team without needing a full team.”
Lieberman announces Distro, an AI content tool to drive StoryArb leads
“For the last few months, I've been working with a technical partner who has the world's greatest name for a developer. His name is Dev. And Dev and I have been building Distro, which is the first AI content strategist. My goal with Distro has been to build the…”
Lieberman: Content workflows should only involve human experts where strictly necessary
“Basically, the vision is to make high quality content creation as low friction as humanly possible, which in my humble opinion means keeping the expert in the equation, but only in the steps of the content supply chain that are absolutely necessary.”
Lieberman reveals Distro generated 1,014 signups and 5 paid users post-launch
“I posted once about distro on X and LinkedIn, and here are the following stats as of, let's call it five days post launch. Across the two posts, I had 200,000 impressions. Two percent of those impressions converted into visitors to site, or 4130 unique people.…”
Lieberman: AI shortens software build times from quarters to days
“The speed to create most software products, if you have a great engineer using AI, has been shortened to days or weeks instead of months or quarters.”
Lieberman: A top engineer with AI could rebuild Distro in a weekend
“A cracked engineer with AI can probably rebuild Distro in a day or a weekend.”
Lieberman: AI products must win on speed, taste, distribution, and data
“My theory is that to win with a product like distro, we will need to win with speed, taste, distribution, and data.”
Lieberman targets 5,000 free and 150 paid Distro accounts in 30 days
“Our goal is to five X in the next 30 days with 5000 free distro accounts and get to a 150 paid customers.”