May 12, 2025 · 21m · founders-journal

Agencies are wildly underrated

Alex Lieberman · 19m spoken
0:00 / 0:00

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Alex Lieberman explains why service agencies are vastly underrated in the modern entrepreneurial landscape, demonstrating how artificial intelligence grants them software-like leverage while SaaS businesses face unprecedented commoditization.

Statements from this episode (8)

Assertion Partly supported
Lieberman: Cursor Raised $300M at a $9B Valuation (45x Revenue)
“In the case of Cursor, the AI IDE, it just raised a three hundred million dollar round at a nine billion dollar valuation, which was 45 times revenue.”
Alex Lieberman May 12, 2025 ▶ 4:07
Prediction Not checkable as stated
Lieberman: Software and Agency Valuation Multiples Will Converge in AI Era
“And also, why do I think that software and agency multiples will converge? Short answer is I believe the business is The agency business will look a lot better in the age of AI.”
Alex Lieberman May 12, 2025 ▶ 5:24
Prediction Not checkable as stated
Lieberman: AI Will Give Agencies Software-Like Margins and Operating Leverage
“AI is going to have a massive impact on the margins of agency businesses long term. As this technology, being AI, lowers the cost of intelligence, agentic workflows that support smaller agency teams will start giving these businesses the type of leverage that …”
Alex Lieberman May 12, 2025 ▶ 5:52
Prediction Not checkable as stated
Lieberman: AI Will Create a Massive Oversupply of Niche Software
“Like the oversupply of content on the internet, you will have an oversupply of software that is, one, more specific and niche than it's ever been, So there's going to be this whole long tail of software products that are created for the first time ever. Some, …”
Alex Lieberman May 12, 2025 ▶ 11:43
Prediction Not checkable as stated
Lieberman: Software Profit Margins Will Suffer from Rising CAC
“This acceleration of competition is going to hurt software margins in two ways, I think. Retention and marketing. Acquiring users will be more difficult than ever before, which means that spending on paid marketing or employees to do organic marketing will bec…”
Alex Lieberman May 12, 2025 ▶ 12:26
Prediction Not checkable as stated
Lieberman: Software Recurring Revenue Quality Will Decline
“And so I think what was typically considered to be a more quality recurring revenue stream in software products is going to be less true than it's ever been.”
Alex Lieberman May 12, 2025 ▶ 13:05
Prediction Not checkable as stated
Lieberman: Agencies will be ground zero for building new AI software
“I believe agencies are going to be ground zero for new AI tools and workflows to be built, and if agency owners are ambitious, long-term minded, and commercial enough, they can use the cash flows of their businesses to incubate non-agency products.”
Alex Lieberman May 12, 2025 ▶ 15:12
Prediction Not checkable as stated
Lieberman: AI consultancy Tenex can reach $100M in annual agency revenue
“I think Tenex just as a, an agency business can be a hundred million dollar a year business because I view the opportunity for AI transformation to basically be the GDP of the United States.”
Alex Lieberman May 12, 2025 ▶ 17:38
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