May 19, 2025 · 19m · founders-journal
Should I quit?
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In this episode of Founders Journal, Alex Lieberman reflects on why he never quit Morning Brew, examining the psychological motivators behind his persistence while analyzing when founders should strategically choose to walk away.
Statements from this episode (5)
Alex Lieberman never considered quitting Morning Brew while building it
“The short answer to that question is no. The slightly longer answer is, even though I never considered quitting, there were so many times that I was questioning whether I was doing the right thing, whether the business was growing fast enough.”
Lieberman: Quitting a hopeless business prevents costly wheel-spinning for founders
“I don't think that it is inherently a bad thing to think about throwing in the towel on a business, because if you don't do that, and you're working on a business that has no hope of working out, you can end up spinning your wheels way longer than you should, …”
Mark Cuban rejected early Morning Brew pitch: 'I don't get it'
“The first moment actually came two or three weeks into Morning Brew, and actually at the time, it wasn't even called Morning Brew yet, it was called Market Corner, which was like the original product for Morning Brew, where I had emailed Mark Cuban about what …”
Lieberman left an $85k Morgan Stanley job for zero startup salary
“I think I was making 85,000 dollars as a trader at Morgan Stanley. And I, you know, I didn't know when I went full time on morning brew, what the exact change would be, but I definitely wouldn't be making 85 K just, you know fun flash forward. I ended up makin…”