The Wisdom Wall

14 quotable lessons, heuristics and mental models. Every one is playable at the moment it was said. No fortune cookies allowed.

Everyone Tobi Lütke (22)Jason Fried (21)James Dyson (17)Daniel Ek (17)Travis Kalanick (16)Patrick O'Shaughnessy (14)Marc Andreessen (14)David Senra (14)Rick Rubin (13)John Mackey (12)Evan Spiegel (12)Ed Catmull (12)Jonathan Ross (11)Jeff Zalaznick (11) Best Newest Oldest

“one of the reasons I don't like goals is I think very talented people, when they set a goal, they tend to do it. And that's why goals are interesting to lots of people is it's a great way to make progress. But I find it unexciting because the second you set some big goal, you kind of know what you're, what's going to…”

Patrick O'Shaughnessy, Dec 21, 2025

“I think, like, screw base rates. I don't care what the, I never care what the base rate is. Like, the whole, the most interesting stuff is outliers by definition. So I don't care what happened to everybody else. I don't care if, you know, there's common pitfalls. Like, I think it's important that people take their,…”

Patrick O'Shaughnessy, Dec 21, 2025

“the best story always wins. And I actually spent the last couple of months, like, really trying to figure out what, what do I think best story means? And the best principles for a great story that I could come up with were originality, hardship, and transformation.”

Patrick O'Shaughnessy, Dec 21, 2025

“most people that have achieved, uh, a level of success in their field or in their job that you have begin to The, the world, when that happens, pulls you into this branching exercise where you end up doing lots of different stuff. Uh, and that, you know, you end up monetizing in different ways, or going into different…”

Patrick O'Shaughnessy, Dec 21, 2025

“The principle should be something that when you see it violated, it is your obligation to go correct it, and that that correction is an act of service for, for other people, not for yourself. It's not about you. And that's what makes the idea so powerful.”

Patrick O'Shaughnessy, Dec 21, 2025

“Dirty fuel works really well, but it consumes the person in a way that I would far rather die, you know, nobody knowing who I am with no worldly, you know, success, but having people that Could count on me, rely on me. I was faithful to, that I was loyal to.”

Patrick O'Shaughnessy, Dec 21, 2025

“Like, if people say something's a good idea, I always get a little nervous, because if it's, if it sounds like a good idea, it just feels you're in a more competitive space, it's gonna be harder. I think the key is stuff that sounds dumb, but isn't.”

Patrick O'Shaughnessy, Dec 21, 2025

“I would add on to that, like it should be different and really hard, like really hard to do.”

Patrick O'Shaughnessy, Dec 21, 2025

“Like, people can't say no to a cover. And so I tested that theory out and, and it was true. And I think what that means is it's like the ultimate form of spotlight and attention that you can give to somebody.”

Patrick O'Shaughnessy, Dec 21, 2025

“if you want to hire someone for a thing, just go consume as much of the thing made by a million people as possible. Whoever made the best one, go for them.”

Patrick O'Shaughnessy, Dec 21, 2025

“if you create a single thing, not, it'll be 10 things, just one thing that people are amazed by. Put it, pour a year of your life into making one amazing thing that people are amazed by, and amazing things will happen, I promise you. Like the, the internet is amazing at sharing something that is great.”

Patrick O'Shaughnessy, Dec 21, 2025

“what is the thing where you naturally have a lot of reps because you just like it? And find some, build off that, because there's this learning by doing concept, like, you get better at something just through being prolific in the thing, and most people have a thing for which they are naturally prolific. Even that, if…”

Patrick O'Shaughnessy, Dec 21, 2025

“the reward for great work is more work, and I find that saying that maxim to the right person, like the kind of person I want to spend time with, they, their eyes go wide and they understand it immediately that the reward for great work is not money, power, fame. It is the privilege to get to do more of this thing that…”

Patrick O'Shaughnessy, Dec 21, 2025

“and that is every bit as successful in my mind and in my book as Elon Musk or Jeff Bezos or, you know, pick the, the people that we all worship. In the business world, I'm amazed by them too, but there are flavors of success, and to me, that sort of devotion, even if it's to one person, to your wife, to your kids,…”

Patrick O'Shaughnessy, Dec 21, 2025
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