Fried: Founders Should Build Products for Themselves to Guarantee an Audience
Jason Fried · Jason Fried: Your Only Competition Is Your Costs · Feb 15, 2026 · at 1:16
37signals co-founder Jason Fried explains his foundational product development philosophy to host David Senra, reflecting on his early software experiments.
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“Make stuff for yourself. There's probably other people out there like you who want what you want, and make it available to sell. So you are the customer, you are the audience, it's you, and then there'll be other people just like you. We're not all that unique. There's plenty of people who like what we like”
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