Graves: Prioritizing High Sales Volume Generates More Profit Than Cutting Costs
Todd Graves · How Todd Graves Built Raising Cane's · Nov 9, 2025 · at 48:43
Todd Graves, founder of Raising Cane's, outlines his philosophy on restaurant economics and sales-driven operations.
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“If you're sales driven, you're going to do exceptional customer service. You're gonna have more people on shift, right? And then cutting it shorter to try to save labor. You're going to, ah, you need highest quality products to do craveable, all those things that you do that do that, then you end up making more profit because you have more sales, you have more happy customers, you have more repeat business volumes, and you get the volumes, then you get flow through dollars, and you make more money.”
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