Fried: Making Small, Disposable Decisions Makes a Business Antifragile
Jason Fried · Jason Fried: Your Only Competition Is Your Costs · Feb 15, 2026 · at 46:07
Jason Fried, co-founder of 37signals, outlines why breaking business decisions down into small daily units limits downside risk.
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“Make things small, tiny little units that you can throw them away. It doesn't matter. It's like, what you basically want then is enough good things, enough good units in a year. Right? Not like one great year, one great plan, but enough good little things, because you know you're going to miss a few things. So who cares? Throw them away. Doesn't matter. Small units. Bricks. Build that way. And I think that you just, you, you're, you become like more anti-fragile basically in that way, you know, when you're just like little things, and they can't throw you off too much if you get something wrong and it's small.”
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