Take-Two Historically Lost Money Three Out of Every Four Years
Strauss Zelnick · The Man Behind Grand Theft Auto 6: Strauss Zelnick · May 17, 2026 · at 59:05
Strauss Zelnick describes Take-Two Interactive's boom-and-bust earnings cycle driven by four-year GTA release gaps prior to diversifying the pipeline.
“When GTA released, the company would have a meaningful profit, like, a hundred or so a year, but it only released every four years. They lost money the rest of the time.”
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