Söderström: Apple Podcasts held 98.5% market share before Spotify's entry
Gustav Söderström · The Company Apple Couldn't Kill | Spotify Co-CEO Gustav Söderström · Jun 7, 2026 · at 18:33
Gustav Söderström, Co-CEO of Spotify, explains why Spotify entered podcasts despite several high-quality standalone third-party podcast apps already existing in the App Store.
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“And when we looked at their usage, I think Apple podcast was still like 98 and a half percent.”
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