Ek: Trust compounds slowly, but one bad interaction ruins all of it
Daniel Ek · Daniel Ek, Spotify | David Senra · Sep 28, 2025 · at 35:10
Spotify CEO Daniel Ek explains the fragile compounding dynamics of interpersonal trust.
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“Trust is the, this notion that you'll keep doing actions that will ladder up over time. It really compounds, but you're going to add maybe one percent of trust for each positive interaction you're going to do, but it takes one interaction that's bad to ruin all of it. The moment where you even start doubting whether you can trust someone or not, you have no trust.”
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