DHH: Rich entrepreneurs have a moral obligation to buy Italian supercars
David Heinemeier Hansson (DHH) · DHH: How to Build a Profitable Company Without Losing Control · Jul 26, 2026 · at 1:17:32
David Heinemeier Hansson (DHH), co-founder of 37signals, discusses the ethics of wealth with David Senra, arguing that entrepreneurs should unapologetically spend earnings to support master artisans.
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“If you sell a product or service and you make a lot of money on it, put that money back into the system, send some of that money to the craftsmen of Italy to create you a beautiful Ferrari, right? Like, there's someone who has to stitch that seat such that it's just right. There are engineers who are putting together that car such that it exists in the world. We would not have Ferraris to pine for if no one bought them. And who can buy them? The people who've been successful in other parts of the business. So therefore, it is your moral obligation to buy a Ferrari if you do really well. Or Lamborghini, or Pagani, or whatever floats your boat.”
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