Fried: 37signals Caps All Project Planning Horizons at Just Six Weeks
Jason Fried · Jason Fried: Your Only Competition Is Your Costs · Feb 15, 2026 · at 39:58
Jason Fried, co-founder and CEO of 37signals, explains his company's short planning cycles and day-to-day execution strategy to David Senra.
0:00 / 0:28exact quote · 28.1s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“So at our company, we typically think about six weeks in advance and that's about it. There's some occasional projects, maybe a few over the 27 years that we've done, that we needed to think further ahead. Like we just recently left the cloud, left AWS, and we're running our own stuff now in data centers. That was like a much bigger project, ok? But most projects, 99% of them at our company take six weeks or less, and most of them take just much less than that, but six weeks is the most we're willing to think ahead.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Jason Fried
Fried: Treating Startups as Financial Instruments for Exits Is 'Repellent'
“I think playing entrepreneur is like spinning up businesses all the time, making all sorts of stuff, and giving it a name, and giving it a logo, and trying to raise money, and coming up with valuations, and talking about all this stuff, and there's like nothin…”
Fried: Companies Should Settle Into Orbit Rather Than Pursuing Endless Growth
“You gotta get off the ground, and you gotta break free of gravity, but then there's a point where you actually just want to sit in orbit and sort of maintain. You want to be within a certain range and fluctuate a little bit up, a little bit down, but be in thi…”
Fried: Startup Stock Options and RSUs Are Largely Bullshit
“No options, no RSUs, no stock, no, like, any of that BS. I find almost all that to be pretty much BS, unless you're like a really well-established public company.”
Fried: Raising Venture Capital Eliminates Almost All Exit Options and Off-Ramps
“The moment they go raise money, they've cut off almost every option. They think they've expanded their experience and their opportunities, but they've cut off almost every possible off-ramp outcome because now they have to be in big business or they fail. That…”
Fried: Minimal Costs and Small Teams Eliminate the Need for Mass Scale
“Keep your costs low, keep your company as small as you possibly can and make great stuff. And then you don't have to find as many people just like you, but the ones you find really love what you do. And that's like, that's enough.”
Fried: A Company's Only True Competition Is Its Own Operating Costs
“Well, like, a business is very simple. You gotta make more than you spend. That's a business, basically. Like, I mean, you can keep borrowing money, and then you can, you know, borrow more than you spend, and eventually you got to make more than you spend. So …”