Stoute: Cultural taste, not ethnicity, drives consumer music purchases
Steve Stoute · The Marketing Genius of Steve Stoute · Jun 21, 2026 · at 2:13
Steve Stoute explains how music consumption across racial demographics exposed flaws in Madison Avenue's demographic-driven advertising model.
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“The music business taught me that The idea that people listen to certain records had nothing to do with their ethnicity. DMX was selling in Iowa. The radio station in Iowa didn't play DMX. Where Eminem was being played, was being purchased in Harlem. It had nothing to do with white and black.”
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