Human adoption is the most underestimated barrier to a technology's impact
Lulu Cheng Meservey · The Comms Strategist Behind Anduril, Shopify & Cognition | Lulu Cheng Meservey · Aug 12, 2026 · at 32:32
Lulu Cheng Meservey, founder of Rostra and strategic comms advisor to tech founders, explains why building technology is often easier than overcoming societal and regulatory resistance.
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“In my opinion, the greatest and most underestimated barrier between technology existing and actually having an impact is people understanding it, welcoming it into their lives, and wanting to go work on it.”
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