The Ledger
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Catton-Brown: Formula 1 has more tech sponsorship than ever before
“F-one today is more tech than it ever has been. And you look at the sponsors, it's the likes of Juniper, it's the likes of Salesforce, AWS, Oracle, like every other sponsor is a giant tech sponsor.”
Only 1% of Formula 1 fans attend races in person
“Salesforce came out with a stat that said one percent of Formula One fans will attend a race in a season, which means, says to me that this is a sport where 99% of the fans are consuming this at home digitally”