The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

3statements match

1resolved → 0open claims → 1supported → 0contradicted →

why aren't all 3 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion

Evans: Apple's mail privacy changes break DTC email marketing metrics

“If you're a D to C company trying to acquire customers with email marketing, then like, okay, well that doesn't work anymore. Like your metrics have gone.”

Benedict Evans Jun 14, 2021 ▶ 33:18 Paying attention to Apple again

Assertion Supported

Evans: Apple Mail automatically downloads images, masking real open rates

“So the Apple mail app will download all the images. And so it will report a hundred percent open rate for every email that you get. And so you won't know what the open rate is for 40% of your base.”

Benedict Evans Jun 21, 2021 ▶ 33:32 The Business of publishing

Disclosure

Evans: Apple Mail and iOS represent roughly 45% of his newsletter audience

“So looking at my stats Apple and Apple mail and iOS are about 45%.”

Benedict Evans Jun 21, 2021 ▶ 31:16 The Business of publishing

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