The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Contradicted
Evans: No competing AI app has more than 5% of ChatGPT's usage
“Go look at App Store ranking, or Google Trends, or usage data of any kind that you can get, and you see that basically it's ChatGPT, and then none of the others are more than five percent of that.”
Benedict Evans Aug 21, 2025 ▶ 2:40 A double episode: AI differentiation, and Apple does F1
Prediction Held up
Evans: The 30% App Store commission rule is toast
“Look, the 30% rule is toast, but we don't really know quite how and what and where”
Benedict Evans Sep 20, 2021 ▶ 21:24 Apple's metronome
Assertion Supported
Evans: 0.5% of iPhone users generate half of App Store spending
“Second observation is we know from the disclosures in the Epic trial that about 80% so Apple did fifteen billion dollars. Apple gives a number. They did fifteen billion dollars in App Store commission. 65, sixty-five billion dollars, I think, of total money sp…”
Benedict Evans Sep 20, 2021 ▶ 17:08 Apple's metronome
Assertion Supported
Evans: 0.5% of App Store Accounts Generated 54% of Billings in 2016
“Not .5% of accounts spent over 450 dollars in the quarter. Not sure if this is quarter or month, I have to go and check. Same point, really. And those users were 54% of total App Store billings.”
Benedict Evans Aug 26, 2021 ▶ 30:36 Games and Roblox
Assertion Supported
Evans: Perplexity gets buzz but struggles to crack App Store top 100
“Perplexity gets all this buzz and struggles to break into the top hundred on the App Store.”
Benedict Evans Aug 21, 2025 ▶ 2:53 A double episode: AI differentiation, and Apple does F1
Assertion Supported
Evans: Apple's 15% fee tier covers 90% of developers, 10% of revenue
“A couple of months ago, they said, okay, if you're doing less than I think a million dollars a year, then it's only 15%. And of course that's a tiny portion of their revenue, but that's like 90% of the developers and 10% of their revenue.”
Benedict Evans Mar 7, 2021 ▶ 2:07 App stores: arguing like it's 2009
Assertion Supported
Evans: iOS attack surface dwarfs Mac with one billion active devices
“There's, say, a hundred million Macs out there, and most people don't really install software on their Macs. They've got the software it came with, they installed Zoom, and maybe Office, or maybe Photoshop, and that's kind of it... Nobody is installing five ap…”
Benedict Evans Jun 14, 2021 ▶ 23:15 Paying attention to Apple again
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