Evans: Instagram and Twitter prevent audience portability by owning the network
Benedict Evans · The Evolution of networks · Mar 14, 2022 · at 9:33
Benedict Evans explains how social network architectures capture creators by controlling the audience graph, unlike open email or RSS protocols.
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“Obviously if I moved from Instagram to some new tool, none of the people who followed me in Instagram will see me in this new place. And that's part of that is that the Instagram app or, you know, the Twitter app or whatever is based on creation and consumption. Well, it's a creation and a consumption platform that has many other things within that network. And so you don't own that network, they own that network”
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