Evans: The internet concentrates aggregators like Amazon while proliferating niche DTC brands
Benedict Evans · The retail reset · Feb 21, 2022 · at 22:37
Benedict Evans discusses how ecommerce market structure eliminates redundant generalist retailers while enabling specialized direct-to-consumer brands.
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“You know, you can have 10 different department, you can have 50 department stores, and you can have 10 different supermarkets, but it makes no sense to have 10 different Amazons. However, it does make sense to have a hundred different sake brands, or a hundred different DTC brands selling this in different ways, because you don't have to be in Walmart, you don't need 3000 stores. You can go and market uniquely to some particular group of people with a different skin color, different preference, different characteristics.”
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