Evans: Social media platforms are pop culture, not just software
Benedict Evans · Clubhouse and the endless cycle of social apps · Feb 14, 2021 · at 0:31
Benedict Evans and Toni Cowan-Brown discuss the dynamics behind the emergence of new social platforms like Clubhouse.
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“My kind of general, like, theory of social, if it's as coherent as a general theory, is that this stuff is basically pop culture. And so, people invent, inventing a new piece of social media is like inventing a new kind of music, or a new magazine, or, you know, new TV show, or new TV station. And you have some insight around how people want to feel, or maybe what, how, what people want to do, or maybe how, what, how people want to express themselves. And you find some way of encapsulating that or expressing that, except you express it in a piece of software or something else.”
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