Brown: Uber expanded abroad by ignoring local regulations, causing severe backlash
Toni Cowan-Brown · Two Europeans talk about China · Jan 17, 2021 · at 11:22
Tony Karen Brown reflects on her experience working on policy for Uber's European expansion and international market entry.
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“And it was just so interesting to see the complete lack of understanding of the policies and the regulations, whether it was in Europe, Saudi Arabia, you name it. And they were just like, we're just going to do it the American way and it will stick. And you're just like, ah, Okay. And sometimes it does, but most of the time it absolutely doesn't work and there's a huge backlash.”
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