Evans: Wirecutter succeeded by recommending specific products instead of top-10 lists
Benedict Evans · The Business of publishing · Jun 21, 2021 · at 24:10
Benedict Evans discusses affiliate curation strategies with Jeremy White.
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“So this was the origin of Wirecutter, and Wirecutter, of course, was organic, because originally it was somebody from a tech website who said, I'm fed up of reviewing everything in infinite detail and not just telling you which one to buy, so I'll make a site that just says, no, this is the one you should buy, rather than doing the, so instead of, no, they don't do top 10 headphones, the whole point is, no, you don't need a list of top 10 headphones, you just, this is the expensive one, this is the cheap one.”
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