Evans: As software commoditizes, value shifts to the domain product itself
Benedict Evans · Lighting and tech diffusion · Aug 15, 2022 · at 25:28
Benedict Evans explores the flip side of 'software eating the world,' arguing that technology eventually becomes an invisible, commoditized ingredient.
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“Sometimes what happens is that the software is just a commodity, and it's the other part of the product that's the thing. It's the clothes, or the TV, or the light, that's the thing. The product is no longer technology, the technology is just some part buried inside it.”
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